Yayi International Inc., producer and distributor of goat milk formula products for infants, toddlers, young children, and adults in the People's Republic of China has appointed Veronica Jing Chen as its new CFO, effective February 24, 2010. Chen replaces Tong Li, who resigned for personal reasons on the same day.
Chen is a seasoned executive with more than 20 years of experience in accounting, financial management, and general management of several public companies. Prior to joining Yayi International, she held CFO positions at several NASDAQ listed Chinese companies, including China Natural Gas, Inc., China Valves Technology, Inc. and Origin Agritech, Limited. Before that, she served as Senior Director of Finance at iKang Healthcare, Director of Finance at eLong, and Finance Manager of the North China Region for Eli Lilly Asia's China Representative Office.
During her extensive career as a financial executive, Chen has successfully built and managed accounting systems, improved financial reporting and controls, and implemented internal policies and procedures in compliance with standards required by the Sarbanes-Oxley Act. Ms. Chen currently holds memberships with CPA Australia and The National Institute of Accountants (NIA) of Australia. She received a degree of Doctor of Business Administration from Victoria University, Neuchatel, Switzerland and an MBA degree from the City University of Seattle, Washington, U.S.