Widespread Adoption of Mobile Commerce at Least Two Years Away

Many companies (76%) believe that widespread adoption of mobile proximity payments using NFC (Near Field Communication) technology is at least two years away.

 

A global survey conducted by Sybase 365, a subsidiary of Sybase, Inc., finds that forty percent of respondents cited the main inhibitor of widespread mobile payment adoption was a lack of coordination between key stakeholders, including mobile operators, merchants, payment processors, banks and developers.

 

“For mobile commerce to take off, industry stakeholders must harmonize their efforts in the same way that led to proliferation of SMS and MMS technologies,” says Matthew Talbot, Senior Vice President, mCommerce, Sybase 365. “In markets where multiple parties are working together, such as mpass Germany and paybox Austria, we have successful ecosystems where end users can pay for a multitude of goods and services via the mobile.”

 

While NFC will help further enable mobile payments, successful and established mobile technologies, including SMS and USSD are already leading the development of the ecosystem today.

 

“Mobile channels such as SMS, browser and apps are already being implemented by merchants globally.  The challenge facing NFC is how to make the consumer payment experience significantly faster and easier than already is,” adds Talbot.

 

Among 251 attendees polled at GSMA Mobile World Congress last week, 76 percent believe mobile proximity payments using NFC (Near Field Communication) technology is still at least two years away. Once again the lack of industry coordination (30 percent) was the cited as the main culprit for delayed NFC adoption. Other challenges included lack of NFC readers at point-of-sale (26 percent) and inadequate handsets (25 percent) were cited as inhibiting rapid deployment of mobile payments.

 

 

MORE ARTICLES ON MOBILE COMMERCE

Suggested Articles

Some of you might have already been aware of the news that Questex—with the aim to focus on event business—will shut down permanently all media brands in Asia…

Some advice for transitioning into an advisory role

Global risks are intensifying but the collective will to tackle them appears to be lacking. Check out this report for areas of concern