Data quality is a fundamental problem in the gaming and hospitality industry. When asked to describe the current state of data quality in their organizations, less than one-third of respondents said it was “pretty good but some areas need work,” while 71 percent characterized data quality as “really poor, and we spend a lot of time cleaning data before analyzing it.”
Clean data is an absolute prerequisite for deriving meaningful intelligence to run the business. SAS and Deloitte investigate how companies in this sector can handle the explosion of data, analyze it properly, and link ROI back to individual guests or guest segments.
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