There will be US$213.8 billion of new revenues up for grabs in the telecoms sector between 2012 and 2015, thanks to high growth in a number of segments, according to Ovum.
The global survey states that 11 telecoms segments will experience rapid growth and burgeoning revenues, which players can capitalise on.
“Telecoms operators around the world face a common challenge – maintaining positive revenue growth in the face of declining voice services and a maturing data market," notes John Lively, Ovum chief forecaster and author of the report.
“They can successfully manage this transition by identifying and then capturing a part of the higher-growth segments. Securing some of this growth is imperative for players to avoid the consequences of stagnating revenues.”
The high-growth segments identified by Ovum include mobile broadband, which will generate new revenues of $92 billion between 2012 and 2015, and fixed broadband, which will see new revenues of $51 billion for the same period.
For both fixed and mobile operators, broadband services represent the largest and most important new revenue opportunity available to offset declines in voice and other legacy services, notes Lively. Combined, they will generate approximately $267 billion in revenues for service providers globally in 2011, and we project this figure to grow to $409 billion by 2015.
According to the report, for retail operators, other key growth areas are managed and hosted IP voice, which will see $9.2 billion of new revenues between 2012 and 2015, enterprise Ethernet services ($18 billion), and consumer services such as digital music downloads and subscriptions ($11.5 billion) and IPTV (Internet protocol TV) ($20 billion).
In the consumer segment, telecoms companies will be competing with new over-the-top players, as well as traditional competitors. "Adopting a marketing approach that is tailored to consumer services will be key to success in this sector,” says Lively.
Meanwhile for infrastructure vendors, IP/Ethernet switches and routers, ROADMs, and 40G/100G networking gear are key growth areas, together contributing $7.7 billion between 2012 and 2015.
Network-related services are also expected to outpace the market, generating approximately $8 billion in additional sales. For optical components vendors, demand will continue to be more volatile than other segments, but 40G/100G components represent a key growth opportunity here as well.
MORE ARTICLES ON TELECOMMUNICATIONS