To Drive Growth, CFOs should Push for Big Data

Companies that know how to use big data today outperform their peers by up to 20%. In this video clip from EY, hear experts explain how CFOs can help switch the decision-making from reactive to predictive with big data, and create a competitive edge.
“CFOs can turn big data into practical insights to drive growth by following one very simple premise; make sure that the data they collect and deliver is relevant to the questions that the business is asking”, says Andrew Rusnak, Advisory Services Enterprise Intelligence Leader. 



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