India’s Industrial Companies Digitizing Essential Functions to Drive Revenue Growth

Digital is now a priority for most CEOs of industrial companies in India. Industrial leaders are digitizing essential functions within their internal vertical operations processes and are focused on driving both revenue growth and operational efficiencies.

According to PwC’s Industry 4.0: Building the Digital Enterprise report, more than a quarter (27%) of the industrial companies in this survey have rated their level of digitisation as high, and this value is expected to rise to 65% within the next five years in India. Globally this number is expected to grow from 33% to 72% during this period.

Industrial companies in India and Asia-Pacific have the advantage to leapfrog ahead of those in the developed economies given their greenfield starting positions. As a result, they have fewer legacy issues pertaining to outdated systems, processes, technological capabilities, etc., which need to be addressed.

Key challenges 

In order for industrial companies to leverage the full value of Industry 4.0, they need to overcome key challenges. These include lack of a clear digital operations vision from the leadership (45%), lack of skills in data analytics capabilities (53%) and fostering a strong digital culture (41%).

Operational disruption from cyber security breaches is another top concern for Indian industrial companies. Overcoming these challenges will enable them to reach their potential and objectives of digitization by 2020.

“For an emerging economy like ours with a very strong focus on the growth agenda, it is only natural that Industrial Products sector will leverage the technological breakthroughs for building its digital ecosystem,” says Sudipta Ghosh, Leader – Data and Analytics, PwC India.

“This will enable them to add significant value to their customers by knowing how the product is being used and will also drive efficiency improvements across the value chain.”

Bimal Tanna, Leader – Industrial Products, PwC India said, “The manufacturing industry today accepts that digitization is no longer a luxury for organizations, but a necessity to drive revenues, efficiency and profitability in the future.”

Tanna notes that progressive Indian industrial companies are willing to invest heavily in digitization technologies such as sensors or connectivity devices as well as software and applications such as manufacturing excellence systems.

“Investing sooner and spreading out investments over time will enable companies to avoid huge capital investments later on,” says Tanna.

As per the report, at the end of this transformation process, successful industrial companies will become true digital enterprises, with physical products at the core, augmented by digital interfaces and data-based, innovative services.

These digital enterprises will subsequently work together with customers and suppliers in industrial digital ecosystems. Furthermore, these developments will fundamentally change individual companies as well as transform market dynamics across a whole range of industries.

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