Data breaches involving personal information were deemed to be slightly less harmful to an organization than breaches involving financial data, according to new research from SafeNet, Inc.
Data breaches have a significant impact on whether a customer will interact with an organization again, according to the research.
The global research found that nearly two-thirds (65 percent) of respondents would never, or were very unlikely to, shop or do business again with a company that had experienced a data breach where financial data (credit card information, bank account number, or associated login details) was stolen.
According to the findings of the Q2 Breach Level Index, which were also released by SafeNet, a total of 237 data breaches occurred this year between April and June 2014, exposing more than 175 million records worldwide.
The survey results illustrate the impact that data breaches can have on customer loyalty and corporate revenue.
"Data breaches are not just breaches of security," says Tsion Gonen , chief strategy officer, SafeNet. "They're also breaches of trust between companies and their customers, and can result in not only negative publicity but lost business, lawsuits, and fines that can threaten the viability of the business."
For organizations that fail to address their security vulnerabilities, the problem is only going to get worse as stricter regulations governing the reporting of data breaches are introduced across the world, making breaches more visible to the public.
"So companies need to do all that they can to keep customer data protected," adds Gonen.
The research also indicated that only half of adults surveyed feel that companies take the protection and security of customer data seriously enough - a sentiment that's likely to have been influenced by the high volume of data breaches in 2014.
During the second quarter alone, data breaches have hit many well-known companies, including AOL, Dominos, eBay, Office, and Spotify, with more than 175 million customer records of personal and financial information compromised worldwide.
"Only those organizations that adopt a 'secure breach' approach and ensure that all customer data remains encrypted will find themselves able to retain their customers should a data breach occur," said Gonen.