Analytics for All: The Time Has Come

Organizations used to rely on data scientists or IT to prepare and interpret data. Not anymore. Today, marketing, sales, operations, finance and HR professionals all want to get answers from all types of data on their own.

In this discussion paper, IBM explains how "do-it-yourselfers" can leverage on cognitive computing such as IBM Watson Analytics to analyze and make sense of huge amounts of data. The web-based service promises to provide business professionals of any industry and skill with instant access to powerful predictive and visual analytic tools.

Watson Analytics "understands and engages you," IBM pledges. "It learns and improves over time. It help you discover, establishes trust, has an endless capacity for insight and operates as fast as you need to."


  • The analytics skill gap
  • The way people work
  • Cognitive computing
  • Setting powerful analytics free: An IBM mission
  • Hello, Watson Analytics
  • IBM breaks more ground
  • Conclusion: See, pursue, improve

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