Millennials who frequently participate in workplace volunteer activities are far more likely to be proud, loyal and satisfied employees compared to those who rarely or never volunteer, reveals a new Deloitte survey.
The eighth annual Deloitte Volunteer IMPACT Survey reveals that, compared to those who rarely or never volunteer, millennials who frequently participate in their company’s employee volunteer activities are:
- Twice as likely to rate their corporate culture as very positive (56 percent vs. 28 percent);
- More likely to be very proud to work for their company (55 percent versus 36 percent);
- More likely to feel very loyal toward their company (52 percent vs. 33 percent);
- Nearly twice as likely to be very satisfied with the progression of their career (37 percent vs. 21 percent);
- More likely to be very satisfied with their employer (51 percent vs. 32 percent); and,
- More likely to recommend their company to a friend (57 percent vs. 46 percent)
Volunteerism and Employee Engagement
“Our own experience has demonstrated the positive outcomes of a strategic corporate volunteer program,” says Evan Hochberg, national leader of Deloitte’s community involvement initiative.
“It’s very exciting to have research that more broadly quantifies the connection between workplace volunteerism and several drivers of positive organisational culture among millennials.”
Further, more than one-third (37 percent) of those who frequently volunteer are more likely to be very satisfied with the progression of their career. These and other findings from the Deloitte 2011 Volunteer IMPACT Survey suggest a link between volunteerism and the quality of employee engagement as well as favorable employee perceptions of organizational culture.
At a time when one-third of millennial employees are considering other career options, these findings may offer new insights about a powerful way to engage workers among this age group.
“The data shows that, on many levels, employees who regularly volunteer are much more connected than those who do not volunteer,” says Joseph Echevarria, chief executive officer, Deloitte LLP. “This is a strong argument for making volunteerism a business priority, because employee engagement and organisational culture are inextricably linked to organisational performance.
Widespread Impact on Image and Reputation Underscores Business Value
Deloitte survey findings also suggest that the benefits of creating a culture of service extend well beyond active volunteers. As expected, millennials strongly favor (70 percent) companies committed to the community. However, even among those millennials surveyed who rarely or never volunteer, more than half (61 percent) say they are likely to factor a company’s commitment to the community into their decision if choosing between two jobs with the same location, responsibilities and pay and benefits.
Millennials Seek Social and Career Benefits from Volunteerism
Millennials, who are often characterised by their passion to change the world, are also motivated to volunteer by more than altruism; half (51 percent) of all millennials surveyed want to benefit professionally from their volunteerism. Skilled volunteers, who use their business acumen to help nonprofit organizations, are more likely to seek a professional return on investment for their volunteer efforts than “hands-on” volunteers:
- Skilled volunteers are more likely than traditional volunteers to say it is important that their volunteer efforts benefit them professionally (72 percent versus 56 percent).
- Skilled volunteers are also more likely than traditional volunteers to be motivated by career advancement (47 percent vs. 34 percent).
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