Startups are becoming the employer of choice among an increasing number of Singaporeans, according to the Employer of Choice 2016 Survey by CareerBuilder.
A majority (82.2%) of respondents in the annual survey cited learning opportunities offered at startups as the top reason for this decision. Notably, exposure to a wide spectrum of job roles (62.6%) and the ability to work closely with passionate and enthusiastic colleagues (60.8%) were also listed as key considering factors to work in a start-up.
The start-up Employer of Choice is a new category that seeks to uncover the desired employers in our local burgeoning start-up landscape. Topping the inaugural chart is Carousell, a consumer-to-consumer e-marketplace, followed by Redmart, an online grocery store and MoneySmart, an online portal that offers simplified financial advice at second and third place respectively.
“Startups are definitely gaining traction and recognition both locally and globally,” said Jessica Ang, Marketing Director, CareerBuilder Singapore. “As more people seek to learn new skillsets and pursue their careers with startups, it is equally important for start-ups to implement effective HR measures. This not only allows them to retain current human capital, but also reach out to a wider pool of potential talents.”
Hospitality and Tourism players leading the way as Employer of Choice
Google, Singapore Airlines and Changi Airport Group retained their top positions as Employers of Choice in the private sector for the second consecutive year.
The hospitality and tourism industry is also gaining traction among jobseekers. For the first time, Marina Bay Sands and Airbnb join the ranks of the Top 10 Employer of Choice in the private sector. Singapore Tourism Board takes the lead as the Employer of Choice in the public sector while WTS Travel and Tours was voted the top choice in the small and medium-sized enterprise (SME) category.
Job security supersedes monetary compensation
For the first time, job security, with an average rating of 4.28 out of 5, outranks remuneration package as the top Employer of Choice attribute. This is unsurprising against the backdrop of our slow economic growth this year.
Online is the way to go
According to the survey, more Singaporeans are turning to online channels to look for jobs. 71.1% of respondents polled use online job portals in their job search while job search engine was ranked second (56.2%).
When asked about their preferred source of information from employers, online mediums came in top as well. E-mailers was the number one source (61.0%) while online job portals (59.2%) and company website (37.9%) ranked second and third respectively.
“The way companies gain visibility and reach out to candidates have evolved today. Armed with multiple smart devices, these technologically-savvy talents are researching about you as much as you are learning about them,” said Jessica. “It is necessary for employers to have a digital presence. This will not only amplify your company’s prominence, but it will also simplify the job application process for candidates.”