A global study of nearly 14,000 job seekers shows a shift in the balance of power from employer to candidate – today's job seekers have more information than ever about a company and a position at early stages of the job search process.
This is according to new research from ManpowerGroup Solutions, part of ManpowerGroup.
Before making career decisions, job seekers are informing themselves on the details most important to them.
Results of "The Rise of the Well-Informed Candidate," show what really matters to candidates and what they want to know:
- Compensation and the type of work are the two most important draws for prospective candidates globally.
- Schedule flexibility and benefits tie as the third most important factors, indicating that lifestyle while on the job is a key consideration for job changers.
- There is increasing transparency on compensation globally. Nearly half (44%) of candidates know compensation details before applying. In the five markets with year-over-year data, this number has increased by more than 10 percent, which suggests this is a trend on the rise.
"Easy access to information has changed the way individuals find jobs and jobs find individuals. As organizations across the globe continue to report difficulties filling roles, understanding candidate preferences is critical," says Jim McCoy, Vice President and Global Practice Leader, ManpowerGroup Solutions.
"Candidates worldwide want to be able to visualize themselves in an organization. They want to know about compensation and benefits. And increasingly, they identify the company mission, corporate brand, culture and commitment to corporate social responsibility as key deciding factors in making a move. It's time for employers to move beyond the final interview disclosure to being up-front and open and own the conversation."
Knowing what matters most to today's job seekers, ManpowerGroup Solutions provides practical advice for companies so they can attract the best candidates:
- Reach the right talent where they are. Candidates consider company websites to be the number one source of information. Employers must recognize the importance of the content on their website and the potential of their HR portals to build employer brand and increase access to the information candidates are seeking.
- Be open to new conversations and new ways of having them. To meet the information expectations of candidates, employers should consider being open to sharing more information about their company. This includes more transparency around compensation.
- Monitor the buzz. It is important for organizations to understand how they are being talked about and perceived on channels they do not own – like social media and employer review sites like Glassdoor. While control is limited, there is always an ability to respond and often, educate.