Strategy under stress: Managing strategy in a downturn

CIMA’s white paper examines how amid an economic downturn, corporate strategy can take a back seat to survival. Invasive cost-cutting decisions aimed at short-term benefits can harm long-term competitiveness. Instead, the key to “strategy under stress” is discipline and not panicking.

This paper will demonstrate how any organisation can apply its key steps in order to drive better decision making, both during a recession and in preparation for the subsequent upturn.


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