Asia-Pacific Companies Lead in Use of Videoconferencing in the Workplace

A new survey of business decision makers in 12 countries has found that Asia Pacific countries are leading the way globally in the use of videoconferencing in the workplace, with more video-enabled employees in the region using videoconferencing than in any other part of the world. The survey revealed that two thirds of respondents in APAC (66 percent) now use videoconferencing at least once per week surpassing EMEA and the United States at 53 percent and 49 percent respectively.


In addition, more respondents in Asia Pacific (70 percent), than in any other region of the world, said videoconferencing is one of their preferred methods of communication at work. This again exceeded responses to the same question in EMEA (55 percent) and the United States (59 percent).


Conducted by Redshift Research and commissioned by Polycom, the “Global View: Business Video Conferencing Usage and Trends”survey polled more than 1,200 worldwide business decision makers about collaboration technology usage and trends. The research also highlighted that employees in APAC (59 percent) expect to prefer videoconferencing to email (58 percent) as their top method of communication at work in three years’ time, indicating a continued shift in the way the region uses business communication technologies.


While the survey found that video is becoming more pervasive in businesses across the globe, the uptake of the technology across key industries and business processes was greater in APAC. For example, when compared to global results, a higher proportion of international office meetings take place via video conference in APAC across the enterprise, manufacturing, and logistics sectors. This was found to be the same for product development and supply chain management meetings.


The report also finds that in the APAC region, international communications (between colleagues in different countries) ranked as the most important use of video conferencing (selected by 65 percent of APAC respondents).


Connecting to video meetings via laptop/desktop is the most popular method of videoconferencing in APAC (80 percent), but mobile is growing, being used by almost half of respondents (44 percent). By 2016, those using videoconferencing today say they expect more video conferences to take place on mobile devices (62 percent) than in conference rooms (59 percent).


The report also reveals that etiquette is very important: 94 percent of employees in APAC using videoconferencing think organizations should establish etiquette rules for video meetings. For example, a mobile phone going off during a meeting is regarded as the biggest possible distraction during a video conference in APAC.


“Employees and organisations in Asia Pacific are ahead of their global counterparts across several key areas in video collaboration’s current and projected future use. This is a positive indicator that the region is on a very encouraging path of increased adoption and usage of the technology, particularly when we consider the progressive rise of mobility, BYOD, and flexible working policies,” said Michael Alp, President of Polycom Asia Pacific. “Organisations in APAC are benefitting from faster decision-making, more engaged employees, enhanced productivity and less staff time spent on travelling to and from meetings. These findings clearly show how vital visual communication is for the region, predominantly to defy distance barriers while enhancing efficiencies and effectiveness across major job functions.”