Brenda Morris, a CPA and CGMA holder based in the US, was told she’d never be a CFO. But her written plan, developed years earlier, told her otherwise.
In 1998, she reported to the COO of a company that did not have a CFO. She was the controller then, and she told the manager, in a performance review, that she wanted to be the company CFO. As Morris tells it:
“He said, ‘Brenda, it’s a lovely goal, a wonderful goal. But you are never going to be a CFO.’ ”
“I said, ‘Why?’ Because I was stunned that he would be that direct.”
“He said, ‘You have too much personality to be a CFO,’ which really was code for ‘You’re female and too soft.’ ”
But Morris did go on to become CFO at several public companies. She led the initial public offering of one of them, and she now serves on the board of Boot Barn, a public company that sells western and work gear in 28 US states.
The increase in female CFOs in the US is a reflection of some companies seeking a more diverse pool of candidates for leadership positions. And the number is expected to rise
Progress in the US
Even though Morris had a plan, visualized and then carried out, she didn’t have many role models. Women weren’t well-represented then in the C-suite, and their numbers, while growing, still remain low today.
Recent research shows that the number of female CFOs at major US companies has doubled in the past ten years, from 45 to 90. The percentage of CFOs who are women is 13.3%, up from 7.8% in 2005.
The Crist|Kolder Volatility Report, a twice-a-year measure of executive movement among 672 large companies, shows that overall turnover rates for CFOs and CEOs decreased for the second consecutive year. Crist|Kolder attributes that to capital markets growing, for the most part, in the past several years. Data for the most recent report was tracked through August 1st.
The increase in female CFOs is a reflection of some companies seeking a more diverse pool of candidates for leadership positions. And the number is expected to rise, said Scott Simmons, managing director at Crist|Kolder. “There is a focus in public company America to make sure that the best and brightest are given opportunities to grow,” he said.
The percentage of partners at US CPA firms who are women is 24%, up five percentage points from 2012. The number of female accounting students has dropped slightly, according to a survey by the American Institute of CPAs. Women make up 47% of accounting students in bachelor’s or master’s programs, down from 52% in the 2006–2007 academic year.
Having more women in executive positions could be good for organizations. A global report from the Chartered Institute of Management Accountants detailed the advantages companies can gain from having more diverse leadership, benefits that include more innovative approaches to problem-solving.
And research from Wake Forest University and the University of North Carolina-Wilmington indicates that companies with female CFOs are less likely to evade taxes.
At the coalface
“There’s a different view of the world, and different topics come up when you have diversity,” said Hillary Coley, CPA, CGMA, the CFO at the not-for-profit Trout Unlimited, which is dedicated to conserving, protecting and restoring coldwater fisheries. “It helps to minimize groupthink, and that requires the whole group to absorb those personalities.”
Coley, who has been a CFO for the past 12 years, wishes to have more female peers in that position soon. She sees more women at accounting events in greater Washington, DC.
“There are more and more women in the room,” she said. “I hope with time there are more women in the executive suite.”
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