The Institute of Certified Public Accountants of Singapore has undergone a rebrand, with a new name and visual identity. Its new name, the Institute of Singapore Chartered Accountants (ISCA), took effect on 2 July, 2013.
The ISCA name reflects the Institute’s key role in Singapore’s development into a global accountancy hub for Asia-Pacific by 2020. ISCA is a Designated Entity to confer the Chartered Accountant of Singapore designation and the administrator of the Singapore Qualification Programme.
The Singapore QP is designed as the pathway for aspiring local and overseas accounting and non-accounting graduates to attain the CA (Singapore) designation. As the administrator of the Singapore QP, ISCA will work in collaboration with the Singapore Accountancy Commission to promote the programme as the educational route of choice for accounting professionals and support the talent pipeline needed to support the industry’s growth.
ISCA will work towards establishing the global recognition and reputation of the CA (Singapore) designation by continuing to expand its extensive network of partnerships with international accountancy bodies. It will also promote thought-leadership, support professional development and cultivate a regional and global network of CAs (Singapore).
The ISCA brand essence “Global Mindset, Asian Insights” is aligned with ISCA’s vision to be a globally recognised accountancy body, bringing value to its members, the profession and wider community. It also encapsulates ISCA’s goal to propel the profession towards attaining international standing while bringing a unique Asian perspective to the global accountancy arena.
The striking lion symbol in the ISCA logo represents ISCA’s resolve to be the leader of change and progress. It also reflects the Institute’s authority as a strong and resolute Asian leader.
The colour red embodies dynamism and drive while blue connotes professionalism and intelligence; qualities which CA (Singapore) title-holders are recognised for. The upward tick extending beyond the “A” represents breakthrough as ISCA evolves to establish its stature on the global arena. (Refer to Annex A for the factsheet)
“This being the year of our 50th anniversary, there is no better time than now to introduce a branding strategy that aligns with our evolved role and global aspirations," says Dr Ernest Kan, ISCA President. "We are ready for the next phase of the country’s development into a global accountancy hub. Reflecting ISCA’s strategic role in driving Singapore’s vision to become a global accountancy hub by 2020, our new name and logo communicates our global vision combined with an Asian perspective that will take ISCA and the profession into the future.”