SearchMedia Holdings Limited has appointed Shirley Liu as Chief Financial Officer.
Liu brings to SearchMedia over 20 years of auditing and financial management experience, including the last 11 years in the Greater China media industry.
Liu joins SearchMedia from Aegis Group, a subsidiary of Dentsu, where she was Chief Financial Officer of Greater China since 2010. Dentsu is the largest media advertising agency in Asia. At Aegis Group, Liu partnered with other members of senior management to ensure that its annual budgets were met while also ensuring timely reporting of financial reports and audits. In addition, Liu was actively involved with the management of advertising clients.
Prior to Aegis Group, she was an executive with GroupM from 2001 to 2010, including serving as the Chief Financial Officer of China and Taiwan. GroupM is a subsidiary of WPP, the largest advertising company in the world. At GroupM, Liu oversaw its overall financial operations, including supervising 100 accountants in three cities and also helped manage business development activities.
Liu has extensive experience in financial oversight with GAAP, SOX compliance, implementing operational efficiencies, risk management and corporate acquisitions and financial integration.
Liu possesses an undergraduate degree from the Ming Chung College in Taiwan with a major in Accounting and Statistics and an Executive Masters of Business Administration from Tulane University.