Mastering Risk With Business Forecasting

Authors Steve Morlidge and Steve Player explain and simplify the concepts of risk and risk management, discuss how to measure risk and recommend ways to practice effective risk management.

"One danger associated with the recent development of 'risk management' as a discipline," they argue, "is managers come to see risk as a complex tihing that should be isolated and 'left to the experts.' In fact, risk isn't exotic or remote; it is an inevitable and unavoidable part of life, not just business."


  • Introduction
  • Step 1: Defining common terms
  • Step 2: Risk management taboos: Traps for the unwary
  • Step 3: Effective risk measurement
  • Step 4: Managing risk
  • Passive risk management
  • Active risk management
  • Conclusion

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