Getting ahead of the Curve: Growth in Asia's Emerging Consumer Landscape

Asia’s rapidly evolving consumer landscape presents a challenge to companies striving to keep their product portfolios relevant and positioned for growth across markets.

This EIU Canback special report explains how Asia’s consumer landscape will evolve over the coming decade and how companies can capture this growth by leveraging analytics to anticipate turning points such as takeoff or plateau points in the life cycle of a product category.

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