A report released by The China Greentech Initiative unearths the huge, untapped potential of China’s green technology markets, estimating the potential addressable market size for greentech solutions could be up to US$1 trillion annually, roughly comparable to 15% of China’s forecasted GDP in 2013.
The first deliverable from the inititiative, The Greentech Report 2009 makes it clear that China will become one of the largest markets for greentech technologies, products and services in the world.
The China Greentech Initiative is an open source commercial collaboration of over 80 of the world’s leading technology companies, services firms, entrepreneurs, investors, NGOs and policy advisors, united to contribute to a sustainable China and world.
Within its 400 pages of analysis the report presents the market opportunities, focusing on 125 greentech solutions across these seven sectors: Cleaner Conventional Energy, Renewable Energy, Integrated Electric Power Infrastructure, Green Building, Cleaner Transportation, Cleaner Industry, and Clean Water.
In addition to solution assessments, the report contains cross-sector analysis of the market and environmental issues driving the market growth, the country’s regulatory response, key development challenges in four areas; market, technology, financing and regulatory, and clear opportunities for stakeholders to accelerate greentech markets to create an environmentally sustainable China.
The report is the culmination of a research process led by a 30 person team that inspired significant contributions from hundreds of industry experts, in particular, through 21 in-depth working sessions. The initiative was co-created by Ellen G. Carberry and Randall S. Hancock and produced by MangoStrategy, LLC. The founding partners are PricewaterhouseCoopers and the American Chamber of Commerce in Shanghai.
Open source, collaborative efforts, like the China Greentech Initiative and its first major deliverable, The China Greentech Report 2009, provide strategic, actionable roadmaps to enable the necessary public and private stakeholders to create a sustainable China, with a focus on commercial solutions that create answers to problems.