Redefining Customer Value: Corporate Strategies for the Social Web

The proliferation of new customer communication channels, including social networks, microblogs and wikis, has led to a deluge of information. The EIU finds that this new wealth of information is forcing a majority of companies to reconsider how they determine the value of their customers.

Key Findings:

  • Today’s communication tools are creating a new transparency between companies and their customers.
  • Extracting a competitive edge from these new channels will require careful analysis of customer behaviour.
  • Organisations need to broaden their approach to market information.

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