Hear how you can make your organisation leverage alliances and outperform your competition in this video clip from INSEAD.
Companies often only think about individual partnerships, and miss the holistic view of how these partnerships fit within the companies' alliance portfolio, their strategy and industry environment. And in doing so, they miss out on enormous gains from broader cooperation.
Three degrees of network advantage
- First degree: How the company manages individual alliances and how they fit to their strategy.
- Second degree: How these partners depend on each other, and how these alliances can be adjusted to fit the company’s environment.
- Third degree: How to enhance your company’s visibility in the industry and signal that the company is an attractive alliance partner.
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