Mobile broadband revenue in the developed Asia–Pacific (DVAP) region stood at US$2.4 billion in 2009, but this will increase almost threefold, to US$7.1 billion, in 2015, according to the latest report by global telecoms, media and IT adviser Analysys Mason.
According to the "Mobile Broadband in Developed Asia–Pacific: Forecasts and Analysis 2010–2015 Report," the total number of mobile broadband connections in DVAP will increase from 6.2 million in 2009 to 27.2 million in 2015, growing at a CAGR of 28%. Penetration will rise from 2.6% of the population in 2009 to 11.3% in 2015. Japan will generate the most revenue out of the countries in the region throughout the forecast period, thanks to its high mobile broadband ARPU (average revenue per unit).
“We expect Japan and South Korea’s mobile broadband markets to grow significantly during 2010–2015,” says Yanli Suo-Saunders, author of the report. “Japan will have the largest market at the end of 2015, when it will account for 43% of the region’s mobile broadband connections.”
Australia has the highest mobile broadband penetration rate in the region. It stood at 13% in 2009, which is almost ten times the rates in Japan and South Korea. “We expect Australia to continue to lead the market in terms of penetration rate, which will increase to 28% by the end of 2015,” adds Suo-Saunders.
The business segment dominated the mobile broadband user base in DVAP prior to 2008, and drove the initial stage of market growth. Since then, consumers have started to become the driving force behind the growth in mobile broadband take-up in the region. We forecast that consumers will account for 64% of mobile broadband connections in 2015, up from 56% in 2009.
“Mobile operators should pay equal attention to the business and consumer segments,” says Suo-Saunders. “Though the consumer segment will account for the majority of growth in subscriber numbers, business subscribers will generate higher ARPU and are likely to be more profitable.”
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