MNCs Identify Unified Communications as Catalyst for Improving Productivity

Orange Business Services has announced the results from a recent CIO survey in which IT decision-makers identify that unified communications, which refers to simplifying and integrating all forms of communications, can improve productivity. Respondents said that integrating mobile devices into the enterprise, implementing real-time identification through presence, unified messaging, instant messaging, followed by audio conferencing and desktop videoconferencing, can all have a positive impact on business efficiency.


The report, which surveyed more than 600 CIOs from multinational corporations operating in a wide-range of industries, highlighted that on average organizations support at least seven different communication tools and applications used by employees. It is this multitude of communication tools that pose increasing challenges to internal collaboration and ultimately slow down business processes and decision-making.


Respondents were asked about the obstacles multiple communications have on their organization. Ninety-five percent agreed that advancements in communication technologies have undoubtedly had a positive impact on business productivity. However, they stated that the speed of communication has been compromised as a result of the increasing number of communication tools in place.


Meanwhile, 45% of CIOs consider that multiple communication channels cause severe delays in colleague response time which can negatively impact business processes and productivity. Another 35% agree that uncoordinated or ineffective colleague contact can hamper an organization’s ability to meet deadlines on time. This has a direct link to lost sales and revenue or increased customer dissatisfaction.


The study also finds that an increasing number of companies, nearly 41%, are currently exploring unified communication strategies, while another 15% are trialling or evaluating a unified communications system. Six percent of organizations have fully implemented a solution. Respondents identified that customer services, 33%, and sales, 28%, are the major beneficiaries of unified communications.


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