Managing Intangible Capital in M&A in Asia Pacific

M&A is about enhancing value, and yet many companies fail to meet expected returns. By understanding the importance of intangibles you can avoid the value drop during M&A.
According to this Hay Group white paper, you can keep intangibles happy by taking action according to these four drivers:  
  • Candor, be open and honest during the whole process


  • Courageous follow-through, be a catalyst for change and don’t take “no” for an answer


  • Calculated risks, use your gut feeling or demand more research and analysis


  • Compatible response, both parties should have similar time-frame


The white paper also gives several good M&A case studies from different Asian countries where they highlight differences, and explains how important it is to have a plan for the intangibles to be able to create success.


You can find the success story between SingTel and Amobee in Singapore and the failure of the acquisition between Air India and Indian Airlines. The case studies clearly shows that by making sure the intangible capital are aligned and kept alive the merger has a better chance to succeed.  




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