- Candor, be open and honest during the whole process
- Courageous follow-through, be a catalyst for change and don’t take “no” for an answer
- Calculated risks, use your gut feeling or demand more research and analysis
- Compatible response, both parties should have similar time-frame
The white paper also gives several good M&A case studies from different Asian countries where they highlight differences, and explains how important it is to have a plan for the intangibles to be able to create success.
You can find the success story between SingTel and Amobee in Singapore and the failure of the acquisition between Air India and Indian Airlines. The case studies clearly shows that by making sure the intangible capital are aligned and kept alive the merger has a better chance to succeed.