Three Strategies for the Emerging Market Company

The consumer markets of India and China will absorb a combined US$10 trillion in goods and services annually within the next seven years, says Abheek Singhi, senior partner and director at The Boston Consulting Group in India. 

Companies can do three things to ‘win’ in these lucrative but challenging environments: set bold aspirations, create a localized business model and, more importantly, build the right team. 

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