Payments companies are the most concerned of all financial industry players to lose parts of their business to FinTech. To tackle this challenge, they are the most active in acquiring FinTech startups and launching their own subsidiaries, and they are investing heavily in cybersecurity and fraud protection.
The payments sector is very aware of the gaining power of FinTechs. Almost nine out of ten payments companies in PwC’s 2016 Global FinTech Survey believe more than a quarter of their operations could be lost to FinTechs by 2020.
This is the highest percentage of all financial industry players. In response, 84% of payments companies have placed FinTech at the heart of their strategy and 35% have launched their own FinTech subsidiaries, while only 4% haven’t yet dealt with FinTech.
Demand for faster and easier payments
Influenced by mobile apps outside of financial services, consumers continue to demand faster and easier payments. As payments become frictionless, incumbents become increasingly concerned about margin pressure. Almost three in four (74%) payments companies see this as a threat, again the highest percentage of all financial sector institutions.
Customer churn is also a serious concern for the industry (61% of respondents), and more than a half of the respondents (52%) fear losing market share to new players.
“In China, mobile apps and payments are very popular with consumers,” says Chun Yin Cheung, PwC China FinTech partner. “We can see some FinTech companies looking at ways to add revenue directly through payment platforms, while there is also value to be gained from gathering consumer data on transactions."
Chun says that the data gathered is being used to inform more targeted financial services and products, such as wealth management or loans.
“So striking a balance between immediate returns and longer-term loyalty will be an important challenge,” adds Chun.
Growing non-cash transactions
PwC estimates that the number of non-cash transactions will grow by 69% from 2013 to 2020 globally, representing over one million transactions happening every minute.
But while the popularity of electronic payments increases, so does cybercrime and fraud. It’s why payments companies believe the most critical trend impacting the industry is the development of advanced tools and technologies to protect consumers from security attacks and fraud.
Unsurprisingly investments in cybersecurity and fraud protection are top of incumbents’ minds.
Cybersecurity still remains an area where traditional payments companies retain strong potential to add value and compete with new entrants. Globally, regulatory landscapes and expensive licensing requirements within the financial sector form hurdles for new entrants.
“Fintech in China has major potential for disruptions. Yet, the continued growth of the sector is leading to a host of new opportunities, particularly for payments companies that effectively cater to local customer expectations, while delivering innovative responses to the rapidly evolving market,” says Chun.