Last Financial Year a Difficult One for Hong Kong Family Businesses

Hong Kong family businesses have found the last financial year to be a difficult one, according to PwC’s seventh survey of family businesses globally.

Only 37% reported growth in the last 12 months compared to two-thirds (65%) of family businesses worldwide. They are also more cautious about future growth - 73% expect to grow in the next five years, versus 85% globally.

"Family businesses are generally more optimistic than non-family businesses in their sector. But in Hong Kong this confidence is relatively low," says Richard Sun, Head of Entrepreneurial Group, PwC Hong Kong and China South.

Sun notes that the sputtering global economy, uncertainties in export markets, exchange rate volatility, attracting and retaining talent and succession issues are just some of the challenges facing these businesses.

"If they want to survive, family businesses here have no choice but to look into adapting faster, innovating earlier and becoming more professional in the way they run their operations."

One surprise finding from this year’s survey is that the need to professionalise the family business is gaining ground, driven by an almost perfect storm of competitive pressure, rising costs and global megatrends.

It barely registered in 2012, but this year 40% of respondents globally agree that this is a key challenge over the next five years. That number is higher in Hong Kong, with 46% of respondents saying professionalizing their family-run businesses would be a challenge.

Business over personal

The tough economic environment has resulted in family-run companies becoming much more ‘business-minded’ since the 2012 survey.

The long-term future and success of the enterprise come first, more than family and community-related aspects. Fifteen-percent of Hong Kong respondents say their top priority in the next five years is to improve profitability: compare that to the 4% who listed contributing to the community and leaving a positive legacy as important.

The digital imperative

In PwC’s 17th Annual Global CEO Survey, 79% of those questioned cited technological advances as one of the three global trends most likely to transform their businesses over the next five years. Family businesses in Hong Kong similarly recognise the growing impact of digital technologies, with 80% citing technological advances as the top trend.

A high 73% accept they will have to adapt the way they operate externally, exploit the full opportunities of digital and avoid being overtaken by more advanced competitors.

Making a success of succession

Hong Kong businesses are more likely than the global average to want to pass ownership and management of their business to the next generation. But very few have concrete succession plans in place. Twenty-seven percent say they have succession plans in place for some, if not all, senior roles. But only a worryingly low 4% say they have a robust succession process.

"A plan that is not written down is not a plan: it’s just an idea. And this is an issue family firms must address with the same commitment and energy as they devote to professionalising other aspects of the business. Without a firm succession plan in place, the whole enterprise is at stake," warns Sun.

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