The Introverted Company

In this video clip from The Boston Consulting Group (BCG) we hear Christine Barton, Senior Partner & Managing Director, and Martin Reeves, Senior Partner & Managing Director, discuss how companies can renew their approach to capturing and using customer insights, in order to create long term information advantage. 

Companies must take external data in to consideration during strategy setting and decision making, or they risk end up falling behind the competition and grow more slowly. 

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