The Importance of Company Culture for Business Success

In this video clip from The Boston Consulting Group (BCG), Grant Freeland, Global Leader - People & Organization Practice at BCG Boston, talks about how to succeed in the digital age by slowly revise the company culture. 

Company culture is a critical but confounding topic for corporate leaders and can be difficult to implement. But by looking at the type of people they hire, fire, promote and celebrate, it can be accomplished more easily. 

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