How to Make More Money through Innovation

PwC has developed an innovation blueprint aimed at helping companies develop a clear and coherent strategy when it comes to innovation. In this video,  Dan DiFilippo, Global Leader, Technology, Media and Telecom, discusses how organizations can get their innovation efforts right by focusing on three questions:
  • How much innovation do I need?
  • What type of innovation do I need?
  • Where do I focus my efforts? 
Among the answers: make sure to define business innovation objectives, deal with the operation model (e.g. governance, business process, technology, culture), and execute and measure the strategy.
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