Professional services organisation, Ernst & Young, has announced the adoption of EY as its global brand name, unveiled a new logo and adopted Building a better working world as its purpose.
The company has also appointed Mark Weinberger as Global Chairman and CEO.
“From 1 July we will be called EY. Shortening our name will provide consistency and ease of use for EY practices and clients around the world," says Weinberger. "We have also redesigned our logo, reflecting our new brand name clearly in the design. Our new brand name and logo demonstrate clearly and boldly who we are and reflect the goal we have recently set ourselves to be the number one brand in our profession."
Weinberger, 51, has had a distinguished career with a track record of leadership both inside and outside of EY. Mark has previously served as the Global and Americas Head of Tax and on the Global and Americas Executive. He has been a senior advisory partner for many of EY’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees. Mark was the Assistant Secretary of the US Treasury (Tax Policy) under President George W. Bush and he was appointed to the US Social Security Advisory Board by President Clinton.
From today "Building a Better Working World" will serve as both EY’s purpose and tagline, becoming central to the firm's brand.
“We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and center of everything we do as an organisation,” says Weinberger.