The CFO’s Mandate: Championing Total Shareholder Return

At the core of Total Shareholder Return are three drivers: continuous strong revenue growth, revenue with a high level of profitability, and strong capital stewardship, says SVP and CFO Rich Veldran of The Dun & Bradstreet Corporation.

CFOs must help ensure that all business decisions and acts take into account the shareholders' value lens. Veldran has suggestions on how this can be done in this video presentation, a way to ensure the long term effects that will be beneficial to shareholders. 

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