Beyond Numbers: The Challenge of Telling Your Company’s Story

Stakeholders these days want finance to tell them the real story around the numbers, the story of what has occured, with a possible explanation of behind what's driving the numbers, and how they affect the future.

Six out of ten of CFOs surveyed in this CFO-IBM survey say they are spending more time developing narrative analysis than in the past.

To further explore the issues and challenges surrounding the narratives that accompany financial data, this white paper includes an edited transcript of a discussion with Gary Simon, group publisher with FSN Publishing, and Pat Calitri, worldwide Business Unit Executive in the Financial Close and Disclosure Management division of the IBM Software Group. 

Contents:

  • The CFO as Storyteller
  • How Does the Story Begin?
  • A Disclosure Discussion

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