The survey results show that the executives believe their firms have a better reputation after working on strengthening their ethical conduct, but consumers remain unconvinced. Financial services continue to be the least trusted industry by the general public.
A Crisis of Culture: Valuing Ethics and Knowledge in Financial Services
This report from EIU, sponsored by CFA Institute, examines the role of integrity and knowledge in restoring culture in the financial services industry, including case studies of Goldman Sachs, UBS and Svenska Handelsbanken.
Based on a global survey of 382 financial services executives, the report states that most financial services firms have attempted to improve adherence to ethical standards. Over two-thirds (67%) have raised awareness of the importance of ethical conduct, and 61% have a system in place to evaluate employee behavior.
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