2016 Asian Trailblazers Study: Masters of Multitasking and Transformation

This report from Willis Towers Watson talks about the rise of Asian Multinational Corporations (MNCs). The study is based on in-depth interviews and insights.

American and European MNCs have the advantage of being around for decades and therefore have had time to develop internal structures and protocols. Successful Asian MNCs (also referred to as Asian Trailblazers) have had to catch up by leapfrogging, cutting corners and prioritising. 

The main challenges for Asian Trailblazers have been globalisation strategy, global governance, Mergers & Acquisitions (M&A), reprogramming cultural DNA, development of leadership and embraccing diversity and inclusion.


  • Executive summary
  • Masters of multitasking and transformation
  • The globalisation lifecycle in Asia
  • Globalisation strategies 
  • Global governance: Using a framework to take multitasking to the next level
  • Cultural DNA drives multitasking needs
  • International mobility and leadership development
  • Diversity and inclusion: Slow progress
  • Hybrid approaches to talent management
  • Benefits and wellness
  • There is no "one" Asia: Country highlights
  • Case study: DBS Bank
  • Conclusions
  • About the study



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