A new study reveals that 90 percent of global organisations surveyed are willing to sustain or increase their investments in mobile technologies over the next 12-18 months.
One of the reasons for increased investments is the measurable impact on speed and productivity. For example, half of the respondents report a greater than 10 percent gain in employee productivity as a result of their mobile efforts.
Based on responses from more than 600 survey participants in 29 countries and eight industries, the report, “The ‘Upwardly Mobile’ Enterprise: Setting the Strategic Agenda,” highlights the business advantages of using mobile technologies to fundamentally change how organizations interact with customers, and develop and deliver innovative products and services to market.
Released by IBM, the report examines a subset of respondents called “mobile strategy leaders,” which are defined as organisations that have already established a clear direction for their mobile efforts and consider their mobile strategies something that distinguishes them from their peers. Of the leaders surveyed, 73 percent report measurable returns on their mobile investments, while 81 percent say mobile has fundamentally changed how they do business.
In order to close the gap between leaders and peers, it is important to investigate how core mobile challenges are currently being addressed within their organisations. For example, while many companies are using mobile to pursue multiple innovation paths, the majority of leaders (62 percent) focus on using mobile for enterprise model innovation – which means redefining their role in the value chain, where they collaborate and how they operate.
“Today, mobile is quickly emerging as a transformational game changer in business that will drive new levels of innovation and interactions,” said Kevin Custis, IBM Social Business and Mobile practices leader, IBM. “It is far too limiting to define mobility simply as a device or a channel for transactions. The organisations that come out ahead will be the ones that prioritise mobile and redefine its use to drive a new set of business expectations and user experiences.”
Making Mobile a Priority and Addressing Challenges
While only 20 percent of organisations today believe they have a superior or leading mobile strategy compared with their industry peers, more than double that amount (44 percent) anticipate their mobility strategy to be ahead of their peers in the next three years.
Mobile leaders are making noteworthy investments in bring your own device (BYOD) strategies. While leaders are more than twice as likely to have adopted a BYOD approach for employees compared to other organisations (66 percent compared to 32 percent), leaders are also more likely to provide the needed support to make these programs successful including well-documented policies and IT support. To effectively support BYOD efforts, however, organisations should first consider the various mobile use cases in the organisation, such as access to apps to improve customer service, not just the devices they are willing to support.
While the data demonstrates strong headway is being made in mobile, global organisations that are categorised as mobile strategy leaders are in the minority (14 percent).
Integrating mobile apps with existing systems (54 percent) is among the top three challenges facing organisations today. The other challenge is implementing end-to-end mobile security solutions for devices and apps (53 percent). Reacting to changes in technology and mobile devices in a reasonable period of time (51 percent) was also cited as a challenge.
The report also highlights that mobile strategy leaders excel in several high-impact categories, such as analytics, speed, integration and security.