Levelling the Playing Field: How Companies Use Data for Competitive Advantage

EIU's survey finds that when companies use data well, they can increase their market share, boost their revenue, drive down costs and fine-tune their product lines. The key is knowing which data matter, who within a company needs them, and finding ways to get that data into users’ hands.


Key Findings:

  • Leading companies are keenly focused on data.
  • Accuracy trumps detail.
  • Information supports competition in myriad ways.
  • Yet most companies remain awash in unused data.
  • A top-down approach may stifl e competitiveness.

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