EIU's survey finds that when companies use data well, they can increase their market share, boost their revenue, drive down costs and fine-tune their product lines. The key is knowing which data matter, who within a company needs them, and finding ways to get that data into users’ hands.
- Leading companies are keenly focused on data.
- Accuracy trumps detail.
- Information supports competition in myriad ways.
- Yet most companies remain awash in unused data.
- A top-down approach may stifl e competitiveness.