The Intelligent Enterprise: Creating a Culture of Speedy and Efficient Decision-Making

In this Economist Intelligence Unit report, results showed that accurate and timely decision-making ranked on a par with superior executive leadership and innovation as vital ways of creating competitive advantage.

Yet this endeavour is more easily grasped in theory than in practice. Only 3% of respondents describe their companies as “experts” in using business data to drive better decisions, and only 27% agree that their company makes better, faster business decisions than their main competitors.
Business performance is increasingly dependent on a firm’s agility and its ability to generate insights regarding the business environment and the consequences of alternative actions. Companies that do this are more adaptable to market changes and thus have a better chance of gaining market share from their competitors.


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