Innovation Crucial to Growth, Profitability and a Cutting Edge, Say HR Professionals

Globally, 74% of human resource professionals admit their organisation should be doing more to demonstrate innovation in recruitment and talent management. However, a global study has revealed that in Greater China a corporate culture resistant to change, a lack of senior buy in and a lack of experience implementing innovative methods are the main barriers hindering the adoption of more innovative practices.


Within the global study, carried out by Futurestep - a Korn/Ferry company - recruitment and talent management professionals from eight countries admitted that using innovative methods in recruitment was key to winning the war for talent.


When asked why innovative methods of recruitment should be adopted, 42% felt it was crucial in securing the best talent and a further third that it was key in hiring niche or hard to find talent (33%). And yet nearly 40% of talent professionals in Greater China work within organisations that are resistant to changing existing methods and implementing new and innovative strategies.


This sentiment was backed up by employees globally who revealed that they would be more likely to take a role if they felt the company using particularly innovative methods of interacting with them at the recruitment stage.


The study goes on to reveal that recruitment and talent management professionals believe professional online communities and online talent communities will be the most influential recruitment methods in the future - followed by mobile campaigns.


Respondents also provided a glimpse of what the employee lifecycle would look like globally in an ideal world. The practices that they would like to be using but are not currently are:


-- Recruitment: Mobile campaigns; creative advertising and bespoke talent communities
-- Engagement: Creative office environments and working spaces; sharing strategies and innovative flexible working processes
-- Development: International secondment programmes; external training and external mentoring


"Talent and recruitment professionals in Greater China recognise the value of innovation in the methods they use to attract and retain their best people, but are faced with significant barriers that prevent them delivering on the talent demands of the business" said Chong Ng, Managing Director, Futurestep Greater China. "Organisations in Greater China are aware of the importance of attracting the best talent to the success of their business, but those in senior management roles need to be willing to embrace new methods to ensure employees are the very best and can develop in line with expectations."

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