Incorporating Ethics into Strategy: Developing Sustainable Business Models

Are there bottom-line benefits to maintaining high ethical standards? CIMA’s paper sets out how finance professionals can shape their organisations’ ethical agendas and incorporate ethics into strategy to ensure long‑term sustainability.

Ethics are pivotal in determining the success or failure of an organisation. They affect a company’s reputation and help to define a business model that will thrive even in adversity.
Key findings include:  
  • Management accountants have a particular ethical responsibility to promote an ethics based culture that doesn’t permit practices such as bribery.  
  • Strong ethical policies that go beyond upholding the law can add great value to a brand.  
  • High quality management information on social, environmental and ethical performance is vital for monitoring the environmental and social impacts of a company


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