Hong Kong Advertisers Reach Record High in Spending

Advertisers in Hong Kong reached a record high in spending, led by companies in the banking, tourism and entertainment industries, reports the South China Morning Post.

 

Citing media-monitoring firm admanGo, the newspaper says total spending during the first half of the year rose 16 percent to HK$16.56 billion, from HK$14.29 billion a year earlier.

 

Banks alloted the biggest chunks of their advertising budget on promoting credit and charge cards, at HK$349.14 million, as well as personal loans and financing, HK$326.03 million.

 

The travel and tourism sector registered the highest increase in advertising spending from January to June, up 31 percent year-on-year to about HK$670 million.

 

The entertainment sector also showed strong advertising spending growth in the first semester, rising 13 percent year on year to about HK$630 million.

 

 

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