China-based Babytree.com, an online parenting community site, has just announced the appointment of Larry Chang An Meng, former director of finance at Alibaba Group, as its first-ever Chief Finance Officer in Babytree's six-year history.
"The appointment of Mr. Meng as Babytree's first CFO marks the company's continued healthy development and the fact that we are now bigger and more mature than ever. As such, we are able to bring in new high caliber talents such as Mr. Meng. These new talents, coupled with Babytree's passionate team, will enable us to grow into a more significant presence in China's parenting industry both of online and offline.
"We hope that the joining of Mr. Meng and other new talents will also help accelerate the company's pace of professionalization," Allen Huainan Wang, co- founder and CEO of the company, said in a statement.
A Finance major and a postgraduate from Central Academy of Finance and Economics in China, Mr. Meng was employed by KPMG in their Beijing Office from 2002 to 2008. After leaving KPMG, he headed south to Hangzhou to join the Alibaba Group, where, during 5 years, he served in its International Department of B2B, as well as later at HiChina Web Solutions (acquired by Alibaba in 2013) in Beijing. While undertaking financial management tasks, he was also extensively involved in several of Alibaba's key businesses and strategic decisions. Between mid 2011 and early 2012, he also played a crucial role in the then planned US IPO of the acquired HiChina Web Solutions division.
At Babytree, Meng not only needs to make sure that the company's business continues to grow in a healthy way, but he also shoulders the responsibility of promoting the "happiness index" for Babytree's employees by accelerating the systematic dissemination of corporation culture, corporate values and employee welfare.