A new business finance book, designed to reinforce the lessons learnt from the financial crisis that caused the worst recession since the 1930s, has been launched by Cambridge University Press, CIMA and Metapraxis.
Written by Robert Bittlestone (chairman of Metapraxis and author of the award-winning CUP book Odysseus Unbound: the Search for Homer's Ithaca), the new book, "Financial Management for Business: Cracking the Hidden Code," represents a "breakthrough approach to business education."
Set against the gripping story of Luca Pacioli’s research into the "hidden code" of book-keeping that transformed medieval business and remains at the heart of every modern enterprise, the book presents an innovative step-by-step model that will transform readers’ understanding of financial management.
The book accompanies the CIMA and Metapraxis e-learning course "Financial Management for Business," which provides individuals at all levels with an intuitive understanding of business finance and commercial skills which can be immediately applied in the workplace to enable better business decisions.
The course consists of a series of online simulation models, tests and a CIMA certified assessment. Basic concepts of accounting such as profit and loss, cash flow and balance sheets are brought to life with simulations that show how transactions actually flow around a business. Individuals can then test their personal commercial aptitude using the virtual market challenge, experiencing how decisions such as pricing and advertising affect the bottom line and getting to grips with the vital and fundamental difference between cash and profit.
"Financial management for business is an ideal way for companies to go back to basics and test their understanding in a safe environment, enabling them to act on their strengths and address their weaknesses," comments Charles Tilley, CEO of CIMA.
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