This CFO Research Services analysis looks at the changing priorities for finance, new demands being placed on the finance team’s time and abilities, and challenges to forecasting and planning activities during tough economic times.
Key findings include:
- In an economic environment that offers limited visibility into revenue growth, finance functions are focusing on activities that help their companies manage the bottom line.
- Finance executives reveal a troubling gap between the importance of forecasting for managing through the economic downturn and their confidence in the quality and accuracy of those forecasts.
- Finance executives in the survey say they should focus on analyzing and using the data, rather than simply producing it.
- Finance executives in the survey also recognize that improving the quality of forecasts is not just a finance issue—it touches all aspects of the business.