Corporate Reputation: Perspectives of Measuring and Managing a Principal Risk

There are few issues that are quite so challenging to manage as reputation. CIMA’s report explores how organisations need to mitigate against the effect of loss of reputation, while also looking for upside opportunities to enhance their reputations.

Simply put, a good reputation can:
help the organisation to optimise shareholder value by enabling it to attract customers and high quality staff
enhance the business in good times and protect it during the bad ones.
Reputation is a major risk issue for all organizations and needs to be considered alongside all the other major risks such as operational, strategic and financial risks.  


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