Competing Across Borders: How Cultural and Communication Barriers Affect Business

The EIU examines what challenges companies face when operating in international markets, businesses can do to improve cross-border relationships with their clients and business partners.


Key findings: 

  • Contrary to the expectations of many experts, the current economic downturn is spurring companies into becoming more international.  
  • Effective cross-border communication and collaboration are becoming critical to the financial success of companies with international aspirations. 
  • Most companies understand the cost of not improving the cross-border communication skills of their employees, yet many are not doing enough to address the challenge.  
  • Organisations with international ambitions increasingly expect prospective employees to be fluent in key foreign languages.  
  • Misunderstandings rooted in cultural differences present the greatest obstacle to productive cross-border collaboration. 


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