China's Connected Customer

According to this KPMG report, e-commerce transactions in China are projected to reach US$540 billion or 7.5% of total retail transactions by 2015.



  • Overview
  • Market landscape
  • Drivers for online purchasing
  • Categories bought online
  • Take-up of internet and smartphones for e-commerce
  • Social media in China
  • Online payment trends
  • About glamour sales
  • About Mogujie
  • About KPMG



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