China BAK Battery, Inc., a manufacturer of lithium-based battery cells, appointed Marcus "Ke" Cui as the company's new investor relations officer, effective September 13, 2010.
In his new role, Cui will be responsible for the planning and execution of China BAK's investor relations program. He will oversee the Company's communication with institutional and retail investors, promoting the Company's objectives in the investment community and financial media. Cui will fully leverage his strong financial and marketing background to successfully lead China BAK's investor relations team and will directly report to Jun Zou, the company's CFO.
Marcus Cui has been employed by China BAK's operating subsidiaries since 2006. He most recently served as the finance director of BAK INTERNATIONAL LIMITED. Prior to that, he held various principal roles in BAK group including marketing and sales director of BAK Tianjin; assistant to general manager of BAK Tianjin; IR director of Shenzhen BAK Battery Co., Ltd. He also worked in Japan for Nomura Institute of Capital Market Research as assistant researcher in 2005.
Cui holds Bachelor of Science degrees of project management and economic information management from Chiba University of Japan and Jilin University, respectively, and a Master's degree of international financial analysis from University of Newcastle of England. Also, Cui is trilingual, mastering Mandarin, English and Japanese.