This SAS paper explains how multichannel campaign management makes it possible to apply personalisation to marketing plans, tactics and one-to-one interactions.
With the growing trends of digital customer interactions, marketers can deliver highly personalized, integrated and relevant communications across channels.
- The World of Marketing Is Undergoing a Massive Transformation
- Succeeding in the ‘New Normal’
- The Current State of Automated, Multichannel Campaign Management
- The Future of MCCM: Managing Conversations Across Social Media
- SAS’ Approach to Automating Multichannel Campaign Management