The Changing Face of Marketing Automation

This SAS paper explains how multichannel campaign management makes it possible to apply personalisation to marketing plans, tactics and one-to-one interactions. 


With the growing trends of digital customer interactions, marketers can deliver highly personalized, integrated and relevant communications across channels.



  • The World of Marketing Is Undergoing a Massive Transformation
  • Succeeding in the ‘New Normal’
  • The Current State of Automated, Multichannel Campaign Management
  • The Future of MCCM: Managing Conversations Across Social Media
  • SAS’ Approach to Automating Multichannel Campaign Management

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