CFO Innovation Asia Business Outlook Survey: Third Quarter 2010

The CFO Innovation Asia Business Outlook Survey finds waning optimism in most economies, but that companies are still anticipating higher sales and profits.
This 16-page independent survey carried out by CFO Innovation Asia is a resource for CFOs and other senior finance executives looking to benchmark their performance in a rapidly changing financial environment. 
CFO Innovation Asia surveyed 165 CFOs, finance directors, controllers and other senior executives across Asia in June and July 2010. Despite waning optimism in most economies, respondents still anticipate higher sales and profits. Also expected are a slowdown in capital and other spending, cautious hiring, and a focus on expanding in new markets and strengthening sales, marketing and distribution.
The survey also finds that for the first time, the number of less-optimistic respondents has risen, in terms of CFO views of the growth prospects of their local economy.
This report offers insights into the view of CFOs across Asia on: 
  • Their individual economies' likely performance over the next year
  • The likely performance of their own firms
  • Sales and earnings
  • Pricing power
  • Costs of goods and services
  • Capital spending
  • Research and development
  • Marketing and advertising
  • Hiring
  • Salary levels
  • M&A
  • Raising Capital 
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